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In Article 12 Refresh, I looked at a dynamic that exists between HTML technology and creating a visual design for a web page or web site.
This approach to designing web pages is really highlighting the relationship between web technologies and the end creative object that can emerge from this.
IDEA 1:
THE OPPORTUNITY TO BE CREATIVE ON THE WEB EXTENDS WELL BEYOND THE VISUAL DESIGN OF A PAGE OR THE WORDS ON IT.
Basically there's a lot to be learnt, and ideas to be had, from observing some of the fundamental technologies on the web and the variety of communication channels that it has made available. Loads of these technologies are quite simple to get your head around too.
Here's one approach and an example using hyperlinks as a technology to explore and create from.
Hyperlinks
1. The hyperlink is movement through cyber space (and thus the well chosen metaphor: surfing). Try find anything on the Net and you will experience this movement.
2. How do links work? A link is written in html and it programmes movement to a different place: from one page to another, from one site to another, to an email, as a beginning or as an end.
3. Links gone lateral!: family, seasons, h20 and c02, friendships, words, colours, night and day, the alphabet, steering wheel to direction and movement and velocity, psychology, age, growth, abcdefghijk...brainstorming.
4. The seasons as an idea: Summer-Autumn-Winter-Spring-Summer
5. Architecturally this would create a circular flow where Spring always leads to Summer and so on.
So this may be some kind of approach to working creatively on the web:
Take technology X and apply this approach:
Deconstruct and learn about X
Isolate X's parts and explore what it could do
Apply a little lateral thinking to what X could mean (be as off the wall as you want)
Manifest and create
IDEA 2:
THE IDEA IS TO EXPLORE YOUR OWN CREATIVE RELATIONSHIP
WITH THE TECHNOLOGY.
IDEA 3:
ENCOURAGE PLAYFULNESS AND EXPERIMENTATION
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Here are a few technologies worth playing with:
Hyperlinks
Tables
Frames
Font size
The vertical scroll bar (long pages)
The horizontal scroll bar (wide pages)
Screen resolution - Liquid design (using percentages in tables)
Email
Search engines
Cookies
Databases and database information pulled into a webpage.
Log in
Sound (sound 'between' web pages?)
Video
Streaming
Flash
Refresh
non an'non...
End
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