Over the past few months I've been creating sales processes for my clients.
This includes the order process, the information needed to sell the product and the journey through
big sites to get to the sales journey.
While doing this I've noticed that there are certain principles which could
underlie any such sales process and I thought to share these.
I should say that these principles tend to relate more to selling products of medium to high consideration.
Products which require explanation or a more complex consideration process. So the kind of selling that someone like Amazon does is a little different. I have used this process for various clients including Saab, BT Broadband, T-Mobile and Sainsbury's Bank.
Next: Creating a sales journey
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