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2000 - 2001
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Company: Ogilvy Interactive, Cape Town
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Old Mutual Bank
Online bank. XML driven e-commerce website. Full Information Architecture, all documentation and client facing roles. Never went live. Boo.
Screen grabs: coming soon
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Old Mutual Intranet
Brand centre (the Old Mutual Brand, an updatable advertising showcase and full CI guide). Comprehensive Information Architecture for the site and CMS system, documentation and client facing roles.
Screen grabs: coming soon
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IAfrica.com
"Who wants to be a Media Mogul?"
Four Flash 4 games. Email and direct response campaign (cross-media). Information architecture, creative and project management. This campaign used Flash .exe attachments to emails using a competition as the finale. It was aimed at media buyers in ad agencies to encourage using ad space on the iAfrica portal.
Downloads:Game 1 (.exe)
Downloads:Game 2 (.exe)
Downloads:Game 3 (.exe)
Downloads:Game 4 (.exe)
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IAfrica.com
"The Rudip Cubicle"
Site repository for viral material pulled off the web. Information architecture, copywriting, creative concepts.
Screen grabs: coming soon
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Volkswagen SA
Flash 4 microsite. Information architecture, documentation and client facing roles. The Auto Africa Expo is held in Johannesburg. The concept was 'going there' or 'staying here'. The site provided location details and interactive maps for people going there and new car overviews, link through to the main site and a picture diary for people staying here.
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Volkswagen SA
CRM website. Information architecture and documentation.
Screen grabs: coming soon
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BP SA
Flash-mailer. This piece was mailed to all 7000 employees at BP SA for the launch of the new BP positioning. The .exe included link through to the BP intranet to view new TV commercials and an interactive element at the start to convey the conecpt of 'Going Beyond' to staff.
Note: for download, these commercials will not be available.
Information architecture, documentation and client facing roles.
Download: BP_Unleaded.exe
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Misc
Various other projects and proposals were created for BATSA (British American Tobacco SA), Old Mutual Unit Trusts, Sun International, B Cellular Providers, iAfrica.com and OgilvyInteractive.
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ogilvy interactive - cape town