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I've always thought of the Internet as a medium or a communication channel. Looking at it in this way has helped me a lot.
By viewing it this way it remains open in my mind to be anything it wants to be. It doesn't have to be anything in particular. It doesn't need to be pinned down and it doesn't have to be any one of the following:
- the new market place
- the advertising medium of the future
- a better way to go global for your company
By viewing it in this way (as just a medium) your preconceptions as to what the Internet and WWW ought to be, remain open.
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This view may also help you to appreciate all facets or components of what makes the Internet and WWW what it is: networks, telephone lines, satellites, computers, printers, browsers, email, HTML, programming, databases, animations, gif's, jpeg's, video, chat rooms, flash...I always find that by going back to the basics of what the Web and Internet are composed of gives me my best ideas.
Part of the fun of working in any medium is playing with it, understanding it as a whole, understanding its past and developing your own relationship to it. The constant reminder that you can do virtually anything on the Web, that there need not be any comparison between the importance of building a home page to your pet or the next e-shop, may just ensure that the Internet and WWW retain their freedom and power.
The idea is to create your own personal vision of what the form of the Internet and WWW is to you. What it looks like to you. The idea is to create your own internal visions of what it is and how it looks to you. Start building from there.
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