5: Nine
'Leaving the Underground': As you leave most stations on the London underground you'll find posters outlining how to move on by foot or bus. These posters contain local area street maps, bus routes in the area, local shops and tourist destinations that are commonly visited.
The same principle applies to websites. When users are at the end of their user journey through a website further information for them can be offered to aid their continuing journey.
A few examples:
- Link through to other websites that contain information of a similar nature
- Take away a copy of the information they've just read: by download, email or print out.
- Names and contacts of companies or institutions that could help someone.
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