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These tools can contribute valuably in new business pitches, growing current business or as the starting point of a site redesign.
Site audits:
Audits from jh-01 will provide insight into the effectiveness of your web presence by reviewing:
- Relevance and accuracy for your target market
- Positioning against competitors
- Success in rolling out your current strategy
- Success of your brand’s online behaviour
- Advertising and campaign integration
- Usability
- Content architecture and structure
- Interface design
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In May '05 jh-01 undertook an audit for Generator New Media to grow their business on the Greater Good South Africa website.
Damian Stephens, creative director, said this: "Once again, thanks for your help. Your input was integral in winning the complete trust of the client and lead directly to the full re-development of the site"
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Site analysis:
More than just a play back of your server log files, a jh-01 Site Analysis will provide insight into the behaviour of your users and how this reflects on your current strategy, its implementation, your information architecture, copy, design and usability.
- Understandings of the current successes and failings of your web presence
- A powerful and validated body of critical analysis to begin a redesign
- Powerful arguments to justify expenditure on a redesign
- New learning’s about your customer’s behaviour
- Statistical analysis and interpretation which provides valuable insight
- Analysis that looks at all aspects of the user experience – from strategy, to architecture, to design, copy and brand
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