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The Persona Development Service is key to the conceptual development of your website and the start of the information architecture design process. It ensures a user centric approach and addresses the variety of customer needs and customer modes that you will encounter.

It is also a powerful process for bringing customer understandings to life in the future experience of your website.

Persona Development is the springboard for User Journey creation and is available as part of the Information Architecture & User Experience Design bundle.


 
Extensive use of Persona's and user journeys for the Sainsbury's Bank redesign increased online sales for their hero product by 90% and other products are over their projected targets by around 75%.
 


  • Persona’s to inform user journey creation, information architecture and the design process
  • A basis for future creative concepting in the articulation of your brand into online experiences
  • A sound method to ensure user needs are addressed at all times on your website





 
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  A comprehensive interview to understand your customer profiles and needs
  Development of the required personas and articulation of initial scenario’s of interaction
  Documentation of your personas



Documentation may be designed for presentation if requested

Jh-01 may present findings & recommendations in person to client if requested

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