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Based on Persona Development, User Journeys map customer and business needs into journeys from which interface design and integrated media strategies can then emerge. They also form the basis for measurement and tagging strategies.
Jh-01 offers this service for individual lifecycle stages and journeys or as a full experience design across all stages (as offered in the Information Architecture & User Experience Design bundle). This service is also available with the Persona Development Service.
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Extensive use of Persona's and user journeys for the Sainsbury's Bank redesign increased online sales for their hero product by 90% and other products are over their projected targets by around 75%.
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- A series of powerful user journeys to develop interface designs and content structures around
- A method to show how customer and business needs are both met
- A user centric approach to the overall site experience
- A platform for campaign and media integration into the site experience
- International standard documentation that articulates the user experience solution, measurement and tagging approach. Version control comes as standard.
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