It has been over a year and half since the Volkswagen website redesign went live. During that time there have been various changes (moving off one platform onto another and a few adjustments to the UX). The complete solution was never implemented but the skeleton of the customer journeys is in place.

Over the past year and a half, the website has sustained an increase in activity on the website of around 300%. This includes an increase in time spent on the site and the number of pages viewed by unique visitors. The return rate to the website sits at around 50%.

Given that this is still not the full and complete, phase 1 release and that the phase 2 and 3 releases have never happened we're delighted with the stats.

In addition, it supports the fundamental approaches of JH-01 specifically created to deal with the challenges facing us in SA (low bandwidth, small user bases and limited budgets). It goes to show that if we design within our restrictions instead of ignoring them we can use the Internet effectively and increase use: the promise we made to Volkswagen from the very start.