We've been fairly quite about our work on the www.flysaa.com website but much has happened. We've been quiet because the phase 1 'redesign' had to be done under ludicrous deadlines and was in some respects cosmetic in its change.
Nonethless we achieved three things: one, we implemented a new structure based on the travellers experience of the total 'trip' or journey which has laid a foundation for a more customer centric architecture; two, we helped Jack! roll out a much needed refreshed look and feel; and three, the new architecture and navigation concept allows us to begin integrating previously disconnected functions (websites for leisure, business, Voyager, manage my booking, etc).
There are many problems with the new website which we are aware of and it is far from finished. In fact, we're about to start work on phase 2 which will allow us to roll out the more comprehensive user experience solution we created for them in February earlier this year.
Oh, and regardless of the problems, on the day we went live with the phase 1 website we still managed to achieve record flight bookings for any one day in the history of the website.
